I love Mindy Kaling. She’s so real and hilarious and not what hollywood likes at all, which is part of why she’s so big right now. So McDonald’s decided to use her for a new campaign. The trick is, they don’t actually use their name in the ads at all. They talk about themselves as “that place where coke tastes so good,” and tell you to google that. Check it out:
I like the second one better, as it’s funnier to me. I think unnecessary censorship is hilarious, so they definitely targeted the right audience for this. These ads don’t even show up on McDonald’s social media sites. They created new accounts just for this campaign, which I think is totally brilliant and exactly right for the concept of this campaign.
Well done that place where Coke tastes so good.