Posted in Print advertising

Equal Pay Billionaires

Forbes Brazil came out with a campaign to address pay inequality between men and women and it is brilliant. They used Photoshop to put the faces of three famous billionaires on women’s bodies, did the calculations to see what their net worth would be were they a women, and the placed them back into the list of top billionaires with their new net worth.

The first one is Bill Gates, now Billie. His net worth puts him on the top of the list. But when he becomes a she, the net worth drops 21% and puts her as number 4 on the list instead.

Billie1.jpg

Mark Zuckerberg drops from number 5 to number 11.

Marcia1.jpg

And Carlos Slim drops from number 6 to number 10.

Carla1.jpg

I think this campaign is brilliant and needs to get much more attention. As a woman, I most definitely want to be paid the same as a man in my same position with my same qualifications.

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