Posted in Commercials, Web advertising

Designed for Chloe

So these two students wanted to get an internship. But not just any internship, they wanted one at Droga5, an advertising agency based out of New York. So instead of applying with something that can be used for any application to any company, they decided to ignore everything they had been taught about targeting a broad audience. Instead, they made a series of ads that were targeted at Chloe Harlig, the person who selects interns for Droga5. Check it out:

As it turns out, this approach totally worked. They both got internships at Droga5.

Maybe I should ignore everything I’ve been taught too…


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