Posted in Web advertising

Ikea bag

So earlier  I was just browsing through social media when I came across this article:

http://www.adweek.com/agencies/ikea-had-a-great-reaction-to-balenciaga-making-a-2145-version-of-its-iconic-99-cent-blue-bag/

It had been shared by 3 different pages I follow, so I figured it would be worth checking out.

So what happened was this designer fashion company manufactured a bag that looked almost exactly like the super cheap giant tote you can buy at Ikea. The price was a steep $2145. So Ikea jumped on the chance to make an ad campaign.

They worked with the Swedish ad agency, ACNE, and came out with a campaign advertising their $0.99 bag as “The Original.” Here’s an example:

balenciaga_ikea_frakta_tote_bag__dezeen_2364_col_0

I thought this was incredibly clever and smart of them to jump on this chance. From my perspective, they don’t do a lot of advertising, so this is a great opportunity to remind people of their existence. And that they’re cheap.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s