So earlier I was just browsing through social media when I came across this article:
It had been shared by 3 different pages I follow, so I figured it would be worth checking out.
So what happened was this designer fashion company manufactured a bag that looked almost exactly like the super cheap giant tote you can buy at Ikea. The price was a steep $2145. So Ikea jumped on the chance to make an ad campaign.
They worked with the Swedish ad agency, ACNE, and came out with a campaign advertising their $0.99 bag as “The Original.” Here’s an example:
I thought this was incredibly clever and smart of them to jump on this chance. From my perspective, they don’t do a lot of advertising, so this is a great opportunity to remind people of their existence. And that they’re cheap.