Powerful, right? Montage is a very interesting tool that can be used in advertising. I don’t see it very often these days I think because it’s difficult to do well. A good example of montages that we see all the time are movie trailers. They show us a montage of clips from the film and tell us a bit about what the story is.
This commercial is exactly the type of thing I think of when I hear “montage.” I think this is especially well done because it takes clips that are seemingly unrelated, except for the fact that they have loud sounds, and compiles them to illustrate what somebody else might be hearing, even if it’s the same exact sound.
I think this is a very well thought out and executed advertisement.