Posted in Print advertising

Parody

Comedy is a heavily used tool in advertising. One form that it can take is parody, which is taking something created by another company and making fun of it.

One example of this that I particularly enjoy is the campaign done by Lens & Shutter called “Shot on a phone,” which parody’s the ongoing campaign by Apple, “Shot on iPhone.” Here are some examples of the Lens & Shutter campaign.

shot-on-a-phone-1.jpg

shot-on-a-phone-2.jpg

shot-on-a-phone-3.jpg

shot-on-a-phone-4.jpg

I think this was a very fun approach to selling actual cameras over relying on your phone to document everything.

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